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What Investors Want: A Checklist for Startups Seeking Investment

Raising funds for a startup can be a challenging task, especially for first-time entrepreneurs. Investors are bombarded with pitches from startups every day, they have limited resources to invest and they have to be selective about which ones they choose to invest in.


So, what do investors look for in a startup before deciding to invest ? In this blog post, we will provide a checklist of the key factors that investors consider when evaluating a startup.


Source : freepik.com


In Summary :

  • Clear Vision

  • Solid Business Plan

  • Solid Financial Plan

  • Strong Team

  • Traction

  • A Large Addressable Market

  • Competitive Advantage

  • Scalability

  • Exit potential



1. A Clear Vision:

Investors want to see a clear vision for the future of the startup. They want to see a vision that is ambitious and achievable, and that aligns with the company's mission and values. They also want to see a vision that is supported by a solid business plan and a clear understanding of the market.


2. A Solid Business Plan:

Investors want to see that a startup has a clear and well-thought-out business plan. This should include information about the market opportunity, the competitive landscape, the target customer, the revenue model, and the team’s experience. They also want to see a business plan that is adaptable to change and can grow with the market. A solid business plan demonstrates that the startup has done its homework and has a good understanding of the industry.


3. A Solid Financial Plan:

Investors want to see a solid financial plan that shows how the startup will generate revenue, generate profits, and reach break-even. They want to see realistic financial projections and a plan for how the startup will use the funds to grow the business.


4. A Strong Team:Investors also want to see that a startup has a strong and experienced team in place that has the skills and expertise to execute the business plan. This includes not only the founders but also key employees and advisors. They want to see a team that is committed to the business and can work well together.


5. Traction: Traction is the evidence that a startup's product or service is resonating with customers and that it is on the path to achieving its goals. It can come in the form of revenue, user engagement, or other key performance indicators. Traction is crucial to investors because it provides evidence that the startup's business model is viable and that there is a market for its product or service.


6. A Large Addressable Market: Investors want to see that a startup is operating in a large and growing market. A large addressable market means that there is a significant opportunity for the startup to grow and generate revenue.


7. Competitive Advantage: Investors want to see that a startup has a competitive advantage that will allow it to stand out in the market. This can come in the form of a unique product or service, a proprietary technology, a strong brand, or a patent-protected process.


8. Scalability: Investors want to see that a startup has a scalable business model, one that can grow and generate revenue as the startup expands. This means that the startup has a clear path to profitability and can grow without requiring additional investment.


9. Exit potential: Investors also want to see that a startup has a clear exit strategy. This means that the startup should have a plan for how it will generate a return on investment for its investors. This can include an IPO, a strategic acquisition, buyback, merger or acquisition, or other options.

In conclusion, raising funds is an important part of starting and growing a business, but it also requires a lot of preparation and hard work. By following this checklist, startups can increase their chances of success when seeking investment.


By following this checklist, startups can increase their chances of success and secure the investment they need to grow their business. However, it is important to remember that every investor is different and may have unique criteria for investing. Therefore, it is essential for startups to do the research and tailor their pitch to the specific investor they are seeking funding from.

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